About the Brand
Alexander Smith is the natural evolution of a journey which began three generations ago.
After many years spent in London, where he has been influenced by the dynamic and multicultural vibes of the city, Alexander Smith’s designer decides to go back to his roots in Italy to blend and harmonize his contemporary vision of footwear with the know how of the older generations, who have worked on high-quality footwear for over 50 years.
Everything takes shape in the frame of the Riviera del Brenta in Italy, one of the most famous places for footwear manufacturing worldwide.
A fresh and modern vision that, together with the long experience in the sector, has led to the creation of high-quality products characterized by a unique style.
Since 2012, Alexander Smith has celebrated every person’s uniqueness.
Must Haves Alexander Smith
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London is a dynamic, creative and innovative city and is the beating heart and inspiring of Alexander Smith project, created by a young Italian entrepreneur and the brand creative director. The project was presented at AD srl, a Venetian company that operates in the footwear industry since 1980, which using its organization and experience with enthusiasm and professionalism transformed it into a successful brand immediately. The name of the brand Alexander Smith is a tribute to the city where the inspiration and the project is started, as well as the logo, two overlapping “rounds”, identify the elegant and innovative symmetry that characterizes the main value of the brand. The main concept that inspired the creation of footwear “Alexander Smith” is the different way to think about the sneakers no longer as a simple product of daily use but as an element that can bring out the personalities of those who are wearing them.